At the start of any project, we often ask our clients: What’s your game plan? What is your road map for your product or service? Having this information is critical to building a foundation for a successful communications strategy in business to business marketing.
A clear vision at the start is key to formulating the strategies, which in turn, drive the tactical programs to support the success of the product. We collaborate closely with our clients to define key deliverables as part of strategic communications.
Our Vancouver team of marketing communications and PR specialists support business to business clients with all aspects of campaign creation and management. This includes collateral creation and copywriting services, design for both print and web as well as creating campaigns that generate leads for our clients in each of the target vertical markets that they do prospecting.
When it comes to creating collateral, often less is more. We help you communicate your ideas, services and products in a way that your customers can understand. We go for the a-ha moment, telling complex stories in a simple way to get your message across....and build credibility. Many ineffective materials are pages chock-full of product features, specifications, and benefits. But research indicates we retain only 10 percent of what we read. With increasing noise from the internet and mobile apps, our attention span might even be less! No matter what type of collateral you need, we create messaging that is relevant and meaningful with eye-catching designs and layouts.
Our business to business marketing services include:
Digital content rules the chessboard but the game has changed dramatically. There are many new channels and opportunities to showcase your company’s story and a well thought out content marketing campaign can get you there. We take a strategic approach to unifying your fragmented audiences and building a level of engagement that’s far greater than traditional business to business marketing channels provided in Vancouver, BC.
Magnolia creates content marketing strategies that:
All in a branded environment that ultimately boosts your online presence and brand credibility.