Since being founded in 2006, here in Vancouver, British Columbia, public relations and communications have been at the forefront of Magnolia’s offerings and remain our core competency.
Harnessing the power of publicity to create buzz for your business is what we do best. Our ability to pitch top traditional media outlets (New York Times, Forbes, BNN), land speaking opportunities (Cleantech Forum, Forbes Global CEO Conference) or drive conversation through social media channels (Twitter, Blogs, YouTube) means our clients get the results they need. As your public relations agency, consistent, meaningful coverage in the media outlets for you is what matters.
What sets us apart?
Our services include:
Consistent, brand-building coverage in tier-one and vertical media outlets that will ensure you reach your target audience and get your messages heard. Each Media Relations program incorporates the following PR elements, tailored to your needs.
With B2B clients who've taken us on as their PR firm include startups such as, SMBs and global enterprises in finance and FinTech, industrial manufacturing, technology, optical and more. We are experts in differentiating our clients’ products and services, tailoring messages, and selecting optimal media channels to ensure maximum reach.
We work as a seamless extension of your marketing team to truly understand your business and help you get the targeted coverage you are looking for in Vancouver.
Develop creative, differentiated messaging for product and service offerings, as well as sound bites for each business unit, to gain competitive and leading positioning in the market.
Establish relevant, measurable KPIs for all public relations initiatives to maintain accountability and ensuring goals are continually being met and re-set, higher and higher.
Craft compelling press releases, distributed by Magnolia on the news wire to obtain maximum hits.
From research and internal networks develop over the years, create media lists customized to the industry and vertical based on placement for goals.
Research and secure speaking opportunities that put messages in front of the right in-person audience.
Coach individuals or an entire executive team, led by Magnolia’s Media Trainer and broadcasting veteran - Jina You - to help polish presentation techniques and perfect skills for media interviews.
Specialized one-on-one interviews that PR firms just do not provide so we can focus on practical on-camera training for the executive who has little or no media interview experience and would like to improve their overall public speaking ability.
Group seminar that trains up to 3 executives in one half-day session, running for 3 hours. The format follows the presentation style of the One on One Accelerated Program, but will include more examples of real-life interviews and speeches. While each trainee is interviewed, group participants will observe and be able to engage in the feedback portion of the session and note the improvements made.
Grow your company’s online presence and network through engaging in your relevant online communities, perform influencer outreach and nurture partner relationships to maximize your exposure. We take clients press releases and use digital channels to enhance their reach beyond news wire distribution or media buys.