Show hopes to leave big impression on Richmond school

February 25, 2013 Richmond News 0 Comments

Anti-bullying rock concert comes to MacNeill secondary

– February 19, 2013, Philip Raphael

Kindness Rocks, a new musical show about anti-bullying is travelling to schools across the province, and hits up MacNeill secondary next Monday. Photograph by: PHOTO SUBMITTED , for Richmond NEWS

A new musical show making the rounds of B.C.’s schools is rocking the anti-bullying message in order to impact a wider audience.

It’s called Kindness Rocks and it makes a stop at MacNeill secondary school next Monday, a couple of days ahead of Pink Shirt Day and BC Anti-Bullying Day on Feb. 27.

The show’s producer, Jeanette O’Keeffe, said the show is designed to be about as close as you can get to staging a full-fledged rock and roll arena gig.

“There’s a full band, a light show and music the kids can relate to,” O’Keefe said.

But beyond the glitz and the glamour of the performance, the core anti-bullying message is being relayed through the music and personal stories of the performers.

“We don’t want to be preaching to the kids that they need to be nice,” O’Keefe said, adding relating real-life experiences have greater impact.

“The performers will be telling their own stories, how their lives were impacted by bullying, and even how some who were bullies themselves had their lives affected.”

O’Keefe added Kindness Rocks, which is sponsored by Coast Capital Savings, is the first to present an anti-bullying message in this format.

“There’s really nothing else like it. And for some kids it will be their first rock concert which will leave a big impression on them, as well as a pretty powerful message about bullying,” she said.

To view the promotional video on Youtube, or visit

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