President
Phoebe Yong
Head honcho. Political news hound. Closer.
Founder and President of Magnolia, Phoebe is the spark that ignites the team’s creative energy and the driver that gets deals done. Bold, intense, brutally honest with a wicked sense of humour – this is the person clients want on their side of the table.
And yes, her vocabulary is colourful. With a degree in Communications and an MBA in Marketing, Phoebe has led marketing campaigns with some of the biggest brands in the world – Dell, HP, Microsoft, Vodafone, and Unicom China. Working on everything from shoestring budgets to over $2M ad campaigns, she has also run press tours with the largest and most influential global media outlets. She’s known in the industry for her tenacity, her work ethic, and her passion for getting things done right for her clients.
She’s pulled off product launches on many world stages – Cannes, London, Singapore, New York – and even worked on a wireless demo for Bill Gates.
Phoebe’s vision, business smarts and energy set the stage for achieving nothing less than remarkable results as she rallies the team on each and every campaign.
Favourite saying: Get busy living or get busy dying.
Expertise
Public Relations
As a devoted news hound, it’s about finding the stories, the right angles that make journalists take your stories.
B2B Vertical Marketing
Extensive experience in vertical markets; B2B marketing expertise to industrial clients to generate leads and build brand awareness.
Content Strategy
Deep appreciation for knowing your audience; creating content that is relevant, relatable and resonates with your audience.
Features
Phoebe is always looking for opportunities to put her creativity to work. As an avid sports fan, she thrives to get new content and ideas from sports marketing at its best, ie. The Masters, NFL. She has taken master class learnings attending professional speakers, like George Stephanopouos and Diane von Furstenberg. Harvard Business Review is also a favourite reference for her, and her playlist includes James Taylor, Aretha Franklin, Marvin Gaye and Dean Martin. She is a proud mom to two young adults, and married to her biggest cheerleader, Danny.
Digital PR and marketing for business
Magnolia was founded in Vancouver, British Columbia, Canada as a boutique public relations firm and marketing agency to support B2B clients reach goals and uncover new audiences. Connect with our team to learn how we can help you grow business.